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Posted on: 2025-06-13
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Indian cinema has historically reflected societal attitudes towards LGBTQ+ identities, with early portrayals often confined to stereotypes and marginal roles. Traditional films frequently depicted queer characters as either comedic caricatures or tragic figures, reinforcing societal biases and limiting authentic representation. This study examines the evolution of queer narratives in Indian cinema, highlighting the significant shift towards more nuanced portrayals in contemporary films. Films such as Taali (2023) and Margarita with a Straw (2014) showcase a move towards depth and empathy, reflecting broader societal changes and greater awareness of LGBTQ+ issues. Taali offers an authentic portrayal of a transgender activist, while Margarita with a Straw provides a groundbreaking depiction of a bisexual woman with a disability. Similarly, Aligarh (2015) and Super Deluxe (2019) demonstrate a departure from superficial portrayals, focusing on the complexities of queer experiences. Despite progress, Bollywood still grapples with outdated stereotypes, underscoring the need for ongoing advocacy and reform. This study emphasizes the importance of these evolving portrayals in fostering a more inclusive cinematic landscape and contributing to societal understanding of LGBTQ+ experiences. Introduction Indian cinema has historically been a reflection of the nation's social, cultural, and political milieu. The portrayal of queer identities in Indian cinema has evolved significantly over time, mirroring the changing attitudes and awareness surrounding LGBTQ+ issues in society. Traditionally, queer characters in Indian films were often relegated to stereotypical or marginal roles, reflecting broader societal discomfort with non-normative sexualities and gender identities (Ganti, 2012). The portrayal of queer individuals was frequently limited to comedic caricatures or tragic figures, lacking depth and authenticity. This historical context is essential for understanding the current landscape of queer representation in Indian cinema and underscores the importance of analysing these shifts in portrayal over time. In traditional Indian cinema, queer characters were often depicted through a narrow lens, which reinforced societal prejudices and stereotypes. Early films tended to portray LGBTQ+ individuals in a manner that was either exaggeratedly comedic or patently villainous. For instance, queer characters were sometimes used as comic relief or as embodiments of societal fears about deviance from heteronormative norms
Posted on: 2025-06-13
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An Analytical Framework for Enhancing Fact-Checking Mechanisms in the Era of Digital Misinformation” addresses the urgent issue of misinformation in the digital age, which undermines public trust and distorts democratic processes. The research highlights the complex nature of digital misinformation, including both deliberate disinformation and unintentional misinformation, and examines how social media algorithms exacerbate the spread of false content by prioritizing sensationalism over factual accuracy.
Posted on: 2025-06-13
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The paper examines Facebook's effect on marriage happiness from both a good and negative perspective. Couples get closer on Facebook when they engage in positive activities like liking and sharing messages. Moreover, engaging in joint hobbies and seeking out assistance are factors that enhance marital contentment. But problems like unjustified comparisons and envystoked by Facebook may undermine connection and trust. Overuse of Facebook can also cause neglect or resentment by taking time away from in-person relationships. Couples need to prioritise in-person relationships, establish clear limits, and speak honestly in order to manage these difficulties. Facebook can provide social support, but it can also lead to alienation and envy.The key to overcome these challenges is having fruitful conversations and setting clear boundaries. Many people express hapiness with their partner's Facebook usage, despite certain problems. There is always space for growth, though, as there is still a difference between the dynamics of relationships live and online. All things considered, the study emphasises how critical deliberate participation and honest communication are to creating fulfilling love relationships in the digital age. Keywords: Alienation, boundaries, communication, envy, happiness
Posted on: 2025-06-13
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n the year 2020 when the world was going through a period of lockdown due to Covid_19 and the shooting came to a halt, cinema halls were shut and film releases were suspended. It was then internet managed to create a new viewing experience where the mode of entertainment drastically shifted to the small screens known as Over the top streaming platforms where the user could be customized according to their taste and preferences. Also, this changed the way we will be viewing and this has created greatest fear for cinema hall owners. OTT is widely popular for its, fresh, latest content, good storyline, plot and focuses on the quality of work rather than depending on commercial success. The objective of this research is to find out whether over-the-top channels had created an impact on the urban population of Guwahati, Assam in comparison to other film viewing channels and theatres. This study tries to investigate if OTT has taken over the films on the basis of cost, content, characterization, and accessibility catered to its respective audience in the city. Many viewers are against the idea of censorship in Ott which is considered to be one of the major reasons for its increased viewership. In this research, the researcher tries to find out whether the preferences of the viewers are diverting towards OTT content or it remains with commercial cinema released in theatres.
Posted on: 2025-06-13
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Our daily lives have been significantly impacted by modern technology, particularly new media. There are both positive and negative repercussions, and because we are digitally dependent, we are more open and conscious of a variety of events that have been occurring in our life for some time. Various cultural rituals are observed by new media consumers related to marriages, and some of these rituals have been significantly followed while others have been completely eliminated. The cultural hegemony of various cultures is being upgraded and flourished in the minds of couples by various new media handles, thereby altering society’s attitude towards wedding rituals. With regard to Assamese weddings, how sangeet ceremonies have been added, and how brides and grooms are under immense pressure to organise sangeet ceremonies by looking at their friends' images that have been uploaded to their various social media accounts. Various couples have also been seen undertaking pre-wedding shootings and hiring professional videographers/photographers for which they chose specific venues, which are later uploaded on various digital platforms. A Bachelorette party is also seen as a ritual these days. Couples nowadays commonly create a hashtag shortly after being engaged, and hashtags are frequently used to capture the entire process. This is done to keep their friends, family, and visitors informed if they are unable to attend the wedding. This study will explore how new media and especially Facebook is influencing the rituals of a marriage and how married couples or would-be couples are under pressurised because of the new media for following or not following various wedding rituals. To study the changing rituals because of Facebook, a survey will be conducted followed by help taken from primary and secondary sources. The study aims to investigate how couples are personalizing their wedding rituals, and doing away with old customs. As a whole, the paper will focus on the elements that influence new media and altering rituals, as well as their impact on married couples.
Posted on: 2025-06-13
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Climate change has been one of the trending topics of the past few years. Campaigns like Fridays For Future have managed toget attention and importance. The emergence of new media is often considered as an advantage and is widely used inenvironmental activities. Not only the Internet, but even the social media platforms helped activists to bring change and alsoenabled activists around the world to communicate and organize movements more effectively. Currently, the media isconsidered the most powerful weapon to bring about positive change in society. Some movements that were limited to aspecific state or country were now being recognized worldwide and more people began to join these campaigns. According toUnited Nations 2013, Youth do play a critical role in tackling climate change and the UN System works closely with youth-ledand youth-focused organizations around the world through the UN's Joint Framework Initiative on Children, Youth, andClimate Change. Since 2008, the Joint Framework Initiative has coordinated action from sixteen intergovernmentalorganizations and many youth organizations to empower youth to take adaptation and mitigation actions and enhance them.This paper will highlight the influence of social media which is immensely massive nowadays while many are counting on thenet to learn, acquire information, entertain, and socialize. Along with the raging pandemic, teaching and inspiring humanbeings thru online media, it could be even more important for preventing weather change. The study aims to investigate howclimate change activists are creating an impact on the youth belonging to different universities through New media inGuwahati, Assam. (PDF) Impact of activism, climate change and media on university students of Guwahati, Assam.
Posted on: 2025-06-13
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Influencer marketing involves companies working with online influencers to promote their products. Other influencer marketing collaborations are less concrete; influencers have massive online and social media followings. Some people have hundreds of thousands (if not millions) of followers. It is still likely that many of them will appear to be ordinary people. They may have just a thousand followers, or even fewer in some cases. Nevertheless, they will have established their reputation as industry experts. Depending on their field of expertise, these are the ones who produce the most interesting social postings. They publish the most beautiful content and create the most exhilarating movies, and host the most interesting and informative online debates. The purpose of this thesis is to explore how popular Instagram influencers are, to study the efficiency of influencer marketing in promoting a certain product, and its future in the marketing sector. In addition, the study attempts to investigate customers' review behaviours, desired qualities of influencers, and the reasons behind their activities. We used an objective technique with qualitative and quantitative data to achieve the goal of this study. The information was acquired through a questionnaire and Interviews with the influencers. Influencer marketing is most effective when top influencers and story specialists are seen to be trustworthy. Furthermore, it was discovered that influencers have significant influences on consumer behaviour when it comes to information search and alternative recognition.
Posted on: 2025-06-13
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